Friday and it’s the end of the week. It would be rude of me as a journalist not to share those d’oh-maybe-I-shouldn’t-have-done-that moments from PRs this week. Why? So we can all learn and play nicely with the other media children.
- Where in the PR handbook does it say it’s ok to call a journalist about a non urgent matter after hours on a Friday evening? Surely they know all hacks are at the bar and two beers down by then. But wait there’s more. The voicemail message (no I did not answer the phone, I had two beers in my hand) asked the journalist, me, to call them on the weekend if I so desire. Sweet, really but I would hope they were having some downtime from demanding clients and pesky media.
- Helvetica 6 is not a font type or size that anyone can read so please do not send me an email in it without couriering me a magnifying glass first. When I do magnify the email it better not be addressed with a generic Hi rather than personalised to my name. Oh, too late. Oh well, guess that pitch is in the deleted folder.
- “Thanking me in advance for my support” does not make me feel obligated to print your press release. It is presumptious.
- Skyping me on Australia Day is not ok. It’s a public holiday and I am on Skype talking to my friends and family, the people I go on holidays (not famils) with.
There endeth the lesson. Nothing life threatening in there and all dependent upon your existing relationnship with the journo as to whether it’s a no no or not (apart from the font size of course!).
Yes, yes, I do have my own sins to confess – I neglected to rsvp to an invitation this week and the PR had to chase me and I was late filing a story to an editor. But it’s ok, I have drunk my three Hail Marys.
How was your week?
*check back Monday for gold stars for the best PR initiatives in my inbox last week