New Zealand tourism operators better be prepared

Why?

Because New Zealand is expecting over two thousand international media to descend upon their shores for the Rugby World Cup in September and October.

Then another two hundred Australian travel media will be fossicking for story angles in the last week of October when the Australian Society of Travel Writers arrive for their conference in Rotorua.

But wait, there’s even more.  Four hundred and sixty American travel journalists will also be clambering for editorial in November when the American Society of Travel Writers hold their conference in Wellington.

That’s almost three thousand media roaming the North Island and South Island looking for editorial angles for social and traditional media.

So, are you truly ready to get your slice of the editorial pie?

One of Australia’s leading tourism training companies, PitchIt2Me, will be holding Tourism Media & PR workshops in New Zealand in August.  PitchIt2Me workshops, seminars and masterclasses have been devised by a working journalist because who knows new social and traditional media better than the media itself?

Why PitchIt2Me offers more than the average tourism marketing workshop

  • The PitchIt2Me annual media survey polls two hundred lifestyle journalists on what does and doesn’t work for them
  • Our workshops are led by a leading print and online journalist, Rachael Oakes-Ash, for candid insight in the social and traditional media environment
  • Rachael writes for New Zealand’s number one market, Australia, is published in NZ’s emerging Asia markets in Asia and in the UK and USA
  • Rachael is also a judge on the Australian Gourmet Traveller Awards, Asia Spa Baccarat Awards and HM Awards

What you will learn:

  • What really makes a good story angle for international media
  • How to successfully pitch those stories to the media
  • Why low cost editorial in social and traditional markets is far more effective than costly advertising
  • How to host a journalist famil that will result in positive editorial
  • How to make your tourism experience the one the media remembers
  • Why what works with NZ media doesn’t necessarily work with international press
  • Why most old school press releases end up in a journalist’s deleted folder and how to get yours read and published every time
  • How to turn media coverage into bookings
  • Who to trust in the media, how to find them and how to approach them
  • The difference between journalists and bloggers and how to get the most out of both
  • The key to good online content
  • Managing and monitoring social and traditional media should something ‘go wrong’
  • How to leverage traditional media from your social media strategy
  • Plus travel media secrets to help you get ahead of your competitors

With over 18 000 tourism operators in New Zealand all vying for a slice of $1.7billion from Australia (a figure that’s growing every year) can you really afford not to do this workshop?

Who is it for?

In house marketers, tourism operators, hotel brands, PR professionals, business owners and anyone wanting to get their voice heard in the media. We have trained everyone from marketing co-ordinators to PR account directors and company CEOs.

Who has done it before?

We have trained delegates from over one hundred and fifty tourism companies and public relations agencies including Hilton Hotels, Destination Queenstown, Small Luxury Hotels of the World, AJ Hackett, Vail Resorts, Park City, Intercontinental Hotel Group, Professional Public Relations, Red PR, Five Star PR, Media Moguls, Hotham Alpine Resort, Tourism New South Wales, Tourism Victoria, Hamilton Island, Brisbane Marketing, Destination Melbourne, Positively Wellington, Christchurch & Canterbury Tourism, Leading Hotels of the World and more.

“it is workshops like PitchIt2Me that keep my passionfor tourism marketing alive”

says Leili Marshall Intersect Communications for Cable Beach Resort.

WHEN & WHERE IN NEW ZEALAND?

Auckland – August 22 from 9.00am to 1.00pm at the Mercure Hotel,  Auckland

Queenstown  – August 31 from 9.00am to 1.00pm at The Sofitel Hotel, Queenstown

How much?

We keep our workshops small so our delegates get the most from the seminar with personalised attention and group interaction.

NZ$395  including morning tea

The Mercure Auckland is offering PitchIt2Me delegates a rate of $99, contact us for the booking reference.

What she said:

Come and find out why Kimberley Polkinghorne from Fed Square in Melbourne called PitchIt2Me “the best four hours spent in my career to date.”


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