events + campaigns - it's our thing
We know how to get media’s attention…
✤ Our shapewear client, Helen Rodrigues Bridal, wanted to make a buzz when launching into the competitive market. We sent shapewear and cupcakes to media with “have your cake and eat it too” collateral. Clever clogs.
✤ When our charity client, Cure Brain Cancer Foundation, wanted to up the ante on their annual ball, we stepped in and created “money can’t buy” auction items that helped take the ball profit from $600k to $1.4m. Securing business class flights to New York to meet Billy Joel at Madison Square Garden; private dinners with Luke Mangan and Jimmy Barnes; snowboard dates with Torah Bright and more.
✤ We’ve organised celebrity book launches for a Random House author in Bondi and Sydney CBD, securing $56k worth of partner sponsorship to ensure live music, profiled MCs and goodie bags galore.
✤ Our “invite goggles” printed on peel-back film across snowboard goggles and sent to media ensured our client was remembered long after the party finished for their snow website launch.
✤ We secured 120 auction items worth $300k for The Snowaid Australia online charity auction, then we built a website, created collateral and raised close to quarter of a million dollars for bushfire relief.
✤ An adventure day in the Blue Mountains for 11 key tourism journalists involved e-tail vouchers with invite, personalised coffee orders, social enterprise breakfast boxes, e-biking/hiking/canyoning, welcome to country and rockstar goodie bags with partner sponsorships. All supporting the brand values of World Expeditions.
✤ A helicopter filled with female skiers/boarders, a famous pro female skier to ski with, a female videographer to capture it, female heli-ski guides to lead and swag bags filled with female focused outerwear, base layers and more. We called it Heli Yeah!
We love to get our creative party juices flowing and we know how to secure partnerships that cost you nothing. Win win.