PR Professionals

A moment of your time for PitchIt2me, me, me
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My mother always told me that boasting was gauche, singing your own praises was rude...
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New Zealand tourism operators better be prepared
Why? Because New Zealand is expecting over two thousand international media to descend upon their...
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Pick me! Getting your press release read
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Press release. Two words that send journalists to the delete button and PR professionals to...
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How social media killed the embargo
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I was offered an exclusive story a couple of months ago by a tourism company....
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Time is money on a journalist famil
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Getting a travel journalist to visit your destination is only half the work, the way...
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Trust me, I’m a journo…
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Tourism operators beware, just because someone has a blog and a digital camera doesn't mean...
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Looking for a good PR? Ask a journo
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You want some editorial and you don't know where to start. Your friends suggest hiring a...
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Relationships, we all want one
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As a travel journalist I live and die by the relationships I have with PR people...
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