Journalist, writer, speaker, author, producer, content creator, publicist and PitchIt2Me trainer. Queen of multi-tasking, Rachael has worked on all sides of the PR and traditional and modern media fence.

AWARD School Graduate, Rachael started her media career as national publicist for Sony Music Australia. She was the PR Account Director for Toyota with 2iC agency; publicist and sponsorship manager for Cure Brain Cancer Foundation events and PR Manager for World Expeditions running journalist famils and media brand partnerships.

On the other side she’s been a radio announcer with Austereo, presenter/producer for Foxtel, has presented on Seven, Nine, The Lifestyle Channel and Arena. Her byline as a  travel and lifestyle journalist has featured in Fairfax and News Corporation including Australian Financial Review, Sydney Morning Herald, Executive Style, Conde Nast Traveller, Wallpaper*, South China Morning Post and so much more.

But wait, there’s more – Rachael is a two time author with Random House/Penguin, contributor to three anthologies with Random and Allen & Unwin, and has presented keynotes to NAB, Westpac, ING, Commonwealth Bank and friends.

She’s helped brands PlusSnow outerwear, The Giving Brands Co cosmetics and In Films award winning production house increase their social media engagement and is a whiz at events from brand launch parties to media famils and more.

As a content creator and social media expert, you’ll find her behind Australia’s #1 snow and ski travel news site, SnowsBest.com with @misssnowitall where she regularly reaches millions of eyeballs a week and counts The North Face, Destination British Columbia, Air New Zealand and others as her clients.

Phew, as you were.